Great Corporate Culture = High Retention Rates
How are Google, Facebook, and other large technology companies recruiting and retaining some of the best employees in the world? According to a CNN article, How Employee Freedom Delivers Better Business, it has everything to do with the culture of the company and how they are treated. Research by the Great Place to Work Institute, co-publisher of the Fortune Annual List, shows us that today’s employees want different things – and it is not necessarily in their paychecks. Their research of more than ten million employees worldwide reveals that what people want is:
- Trust in leadership and each other,
- Pride in their work,
- Enjoyment of the people they work with, and
- Fairness and transparency.
The key to making this approach successful, they say, is a “sincere focus on employee well-being.” This means caring for employees and making sure their needs are taken care of. Many of these new companies have free food, fitness facilities, massage rooms, hair dressers, laundry rooms, and on-site doctors. Basically it’s a one-stop shop where employees can do everything they need and want to, without having to leave the work environment. These companies recognized that if they were going to demand longer hours, they needed to provide everything employees would normally have to fit in, before or after work, at the workplace. They created fun atmospheres that cause people to want to stick around. These workplaces have a non-job-like appearance and vibe to them — no cubicles, like in the movie Office Space.
I recently visited a friend in San Francisco who works for Cisco Meraki. Her clients are in Australia, so her and her team work nights. Before I walked in, I was expecting everyone to be isolated in cubicles. Instead what I saw was wide-open workspaces (no cubicles) of high tables with computers on them where each team member could see the other. There was a fully stocked snack bar and refrigerator with free food and drinks. Couches, lounge chairs, a meditation/nap room, and an outside balcony were also available. Everything about this workplace seemed like the company was bringing the comforts of home to work in order to make employees feel comfortable. What really struck me were the friendships and comradery that had developed within my friend’s team. From the outside looking in, it seemed that they all enjoyed each others’ company. I have been to other work environments where people sit next to each other and don’t even talk. At Cisco it felt like they were a unified team really working together to achieve their goals and work effectively with their customers halfway across the globe.
It was evident that Cisco Meraki had built a culture based on a relaxed corporate climate of fun and teamwork. Without this strong corporate culture, I doubt that the company would retain much of its highly qualified talent. Not only that, but this is a top-down phenomenon, where the higher-ups live and breathe the same culture as their employees. In order to prosper and beat out the competition, companies need to have a pervasive culture that emphasizes fun, relaxation, and teamwork. Without these key ingredients, they won’t able to keep their people.
Our Company’s Culture
This is exactly the case for my company, which has a top-down culture of FUN, FREEDOM, and FULFILLMENT. This is so much the case, that it’s our tagline, and our #1 Core Value is “Live Fun, Freedom and Fulfillment!” We look for ways to integrate more fun, freedom and fulfillment into everything we do. If that’s not evidence enough, take a look at this picture from a 1970s-themed party the company threw. In it, the CEO is dressed in a white tux just like a character out of the movie Saturday Night Fever. Another example of the fun-loving company culture is the time our co-founder came into work riding a mini Segway. The corporate office even has a few “workout” desks, allowing people to get some exercise while working on a laptop. Every corporate employee I talk to loves working for our corporate office and many of them say that it’s the best and the most fun company. Not only is the corporate culture defined by FUN, FREEDOM, and FULFILLMENT, but also excellence in all facets of business. This culture is pervasive throughout my company, from the corporate staff to the field reps, who work in unison toward company goals, all the while enjoying the ride.
Within the company there are many teams, and each team has its own culture. Ours is to work hard and play harder. We create bonds of friendship and we trust that we have each others’ backs when times get rough. We love to make money and travel together, have game nights, and help the community. Each person brings unique talents that can help the team improve: some people are party planners, some organize game nights or fundraisers, and some plan BBQs. Some people are great presenters and others are great at putting together the presentations. When it comes to networking, people aren’t looking for a second job, so if you can create an environment that encourages fun and lets people forget what happened at their jobs earlier that day then they will most likely stay with you for longer. In networking, you have to remember that everyone is here because they want to be. If I made my team member’s Opportunity like a job, many people would leave, but when we create a fun LIFESTYLE, people stay.
Here are some pics of our team outings:
“The Opportunity” is the plan we put in place for anyone who wants to:
A) make a little extra money,
B) make a lot of money, or
C) create a legacy.
We can help anyone get to whatever level they desire. If you want something and you are willing to work toward that goal, the leaders of this company will work with you 110% to ensure that you reach it. Contact me to learn more.